AI & AUTOMATION CAPABILITY

CRM Automation

Founder Portal ships crm automation end-to-end — built inside your accounts, documented for your team and maintained after launch.

WHY FOUNDERS AUTOMATE THIS

Every CRM starts clean and ends as a graveyard. We fix the root cause: humans should not be the ones typing what already happened.

OUTCOMES YOU CAN EXPECT

What changes once this is live.

01

Contacts, deals and activities created automatically from real events.

02

Deal stages that reflect reality — no manual updates required.

03

AI-generated deal summaries and risk flags before your Monday review.

04

Clean, deduplicated data every reporting cycle.

05

Forecasting dashboards leadership can actually trust.

WHAT'S INCLUDED

Everything we build in this capability.

Pick the items that matter for your business — we scope, build, integrate and maintain them under your name.

  • ·CRM setup and customization
  • ·Automated contact creation
  • ·Lead-to-deal conversion workflows
  • ·Pipeline management
  • ·Deal-stage triggers
  • ·Task assignment
  • ·Follow-up reminders
  • ·Automated sales notes
  • ·Email and calendar synchronization
  • ·CRM data cleaning and deduplication
  • ·AI-generated deal summaries
  • ·Deal-risk identification
  • ·Opportunity scoring
  • ·Forecasting dashboards
  • ·Automated customer-status updates
  • ·Integration between website forms, CRM, email, and Slack
EXAMPLE USE CASES

How founders put this to work.

01

Inbound-to-CRM

Every form, chat and email becomes a properly scored, routed and assigned contact in seconds.

02

Meeting-to-CRM

Sales calls are transcribed, summarised, tagged and pushed to the right deal record automatically.

03

Health scoring

Deals get a live risk score based on activity, sentiment and time-in-stage.

HOW WE DELIVER

A predictable four-step delivery.

01

Scope

We map the current process, tools, data and the exact bottleneck you want removed — then agree on a fixed deliverable list.

02

Design

We design the workflow end-to-end: triggers, AI prompts, human approvals, error paths, notifications and reporting.

03

Build

We build inside your accounts using the tools you already pay for, integrate everything, and pilot with real data before going live.

04

Handover

You get documentation, a runbook, monitoring, and a monthly optimisation window — so the system keeps improving as your business grows.

TYPICAL TOOL STACK

The tools this capability usually runs on.

HubSpotPipedriveSalesforceCloseSlackGoogle WorkspaceOpenAI
KPIS WE REPORT ON

What we measure once the system is live.

01

CRM data freshness

02

% of deals with full activity history

03

Forecast accuracy

Examples, not promises. Real KPIs are agreed with you during scoping.

RELEVANT PACKAGES

Engagement shapes that include this capability.

Package

AI Launch Audit

For founders who do not know what to automate.

Package

Automation Starter

For a small business needing one essential workflow.

Package

AI Sales Engine

For founders scaling outbound and lifecycle sales.

Package

AI Customer Operations

For businesses with recurring customer conversations.

Package

AI Business Operations

For teams that want a unified internal operating layer.

Package

Custom AI System

For companies requiring a proprietary product or internal platform.

FREQUENTLY ASKED

Questions founders ask before starting.

Whose accounts is this built on?
Yours. Every tool, API key and data source stays under your company's ownership. If you ever decide to run the system without us, you keep everything.
How do you handle our data?
We work inside your existing tools with role-based access. We never train third-party models on your data, and sensitive fields are masked or kept out of prompts when needed.
What happens after go-live?
You get documentation, a runbook, monitoring and an included maintenance window. Ongoing optimisation, new workflows and version upgrades are handled under a monthly retainer if you want it.
OTHER CAPABILITIES

Explore the rest of the catalog.

Ready to build your US launch stack?

Build from anywhere.
Launch globally.

Start with the readiness assessment. You will receive a recommended launch path based on your country, business model, website and current setup.

You own every account and company document. Stripe, banks and government authorities make their own approval decisions.